LIBRO BUYOLOGY MARTIN LINDSTROM PDF
Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.
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His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products. Now you’ll think of Buyology…. Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year.
Written like a fast paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully. This book lights the way for smart marketers and entrepreneurs. Why do we make the decisions we do?
Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.
Challenging, exciting, provocative, clever, and, even more importantly, useful! He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition. Scarica una delle app Kindle gratuite per iniziare a leggere i libri Kindle sul tuo smartphone, tablet e computer. Per scaricare una app gratuita, inserisci il numero di cellulare.
Se sei un venditore per questo prodotto, desideri suggerire aggiornamenti tramite il supporto venditore? Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more.
Dettagli Soggetto a termini e condizioni. Aggiungi i tre articoli al carrello. Acquista tutti gli articoli selezionati Questo articolo: Spedizioni da e vendute da Amazon. Le bugie del marketing. Chi ha acquistato questo articolo ha acquistato anche. Pagina 1 di lndstrom Pagina iniziale Pagina 1 di 1. Come le aziende orientano i nostri consumi. Transform Your Business by Being Remarkable. The Psychology of Persuasion. Recensione “A page-turner” – Newsweek ” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.
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Non hai un Kindle? Dettagli prodotto Copertina flessibile: Random; Reprint edizione 1 gennaio Lingua: Se libdo ricevuto un prodotto difettoso o danneggiato consulta la nostra pagina d’aiuto sulla Garanzia Legale.
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Formato Kindle Acquisto verificato. L’autore descrive essenzialmente i suoi test con la risonanza magnetica durante le esperienze di acquisto, ma manca di analisi, di interpretazione dei dati. Molto autoreferenziale, del genre che adesso pare di moda, “guarda come sono bravo”, ma niente di realmente interessante. Troppo dispersivo, unico capitolo interessante quello conclusivo, tutti gli altri sono spesso ridondanti e poco incisivi.
Una persona l’ha trovato utile. Copertina flessibile Acquisto verificato. Non svela alcun segreto del marketing. A pioneering study on neuro-marketing. Very well written and very interesting. Everyone who wants to work in marketing should read this. Vedi tutte le 3 recensioni. Essentially, we rarely have any rational control over why we buy some products and not others. This is because our brain subconsciously chooses for us.
Traditional marketing methods no longer work in our society and the reasons we think we buy are very deceptive. The main thesis of Lindstrom is expressed in how everything customers believe about why we buy is wrong.
Traditional market research, which according to Lindstrom consists of people being directly asked why they made a particular purchase decision, is limited if not completely useless, because in most cases people simply don’t know, or are not aware of what drives their purchases.
Neuro-marketing is Lindstrom’s answer and his novel certainly goes a long way towards testing his ideas, some common sense and some controversial. Product integration, however, does work to an extent if it is continuously brought up, focused on and emphasized subtly.
We can especially see this in the real world through lirbo advertising. Apparently, people remembered 2. Ultimately, ads are so repetitive that our brains block it out.
People no longer watch or listen to them, it is simply a break between television shows and movies. Companies are now turning to product integration within media and entertainment in order to involve their products in television and music. Subliminal messaging is everywhere and still highly effective. Lindstrom pushes the buyolohy that logos can even reduce sales of a product for being too loud, causing the customer to mentally shut lkbro out.
Our brains can remember and recall a visual or brand even before we have consciously realized what it is. Therefore, our brain decides we will buy something before we have even made the conscious decision to do so. There is also a link between brands and rituals that exist along with an emotional attachment that stimulates us to buy. Rituals are common within our fast-paced society in an attempt for us to gain some control over our lives.
Customers also have a sense of loyalty to a preferred brand, similar to a religious feeling, for products such as shampoo, coffee, and cookies which encourages them to keep buying a specific product. This marketing strategy enables customers to associate a brand with a nationwide ritual of dipping Oreos into milk.
This creates a sense of familiarity and unity, which ultimately furthers their sales. Living in an overwhelming advertising world of advanced technology, we are highly over stimulated. This causes us to shut down part of our brain to protect it from the immense amount of advertisements. The discussion the author presents to support his discoveries along with real life examples are very insightful.
The sections of his book on sensory branding I thought were most applicable to the real world. Many readers will be shocked by the fact that a logo is not an important aspect of the brand, rather our smell and sound associations can have a much stronger effect, but only if we are unaware of being advertised to.
Another really interesting result a study came up with was that viewing cigarette advertising with morbid warnings wasn’t an effective strategy toward smoking prevention. The warnings apparently had no effect on discouraging people from smoking; instead it increased their desire to.
This demonstrates that what we say we think or feel, is often not mirrored by our brain. Apparently the billions spent on health campaigns are actually helping the tobacco industry as ten million cigarettes are sold every minute.
We may think we understand why we buy, but looking closely at our brain suggests very differently. Whenever his hypotheses were confirmed, Lindstrom seemed content and only occasionally attempted to explain why it might be so. He also never includes the measures of actual behavior, being satisfied with only measuring the brain activity and asking various standard market research questions.
Despite all the valuable information, he never explained how we could apply his theories to ourselves and the world around us. Even though it is not as ground breaking as it claims to be, I recommend that it is definitely still worth picking up, whether you are a market researcher, advertiser or a general reader interested in neuro-marketing.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
In conclusion, what I have learned from this book is that we are irrational buyers when it comes to shopping. Learning to become more aware of how unconscious desires motivate our buying behavior will become an important marketing tool and Buyology can certainly help in gaining such awareness.
Although there is still much to discover about the science behind why we buy – neuroscience is leading the way. Given, I’m only 2 chapters and the foreword in, but not loving it. It’s more focused on brain martn, and says what we know — without libeo MRI — that consumers can be irrational. I’ve put aside for the next book I need to finish in the next 2 weeks. I may return to it if I have time, but if it doesn’t improve, this rating won’t either.
As many others have already mentioned, this book is light on content and heavy on self-promotion. I also did not enjoy the tone of the narrator throughout the book – this is personal taste, but his reading felt a bit too dramatic and at times the tone appeared smug which further accentuated the self-promotion aspect of this book.
Was it an interesting read overall? Would I buy this book for a friend? It does, in a way, advertise other companies like some comments have said but the book in itself is attention grabbing. He talks about the experiments and the results and how companies try to market to the consumer in maritn variety of ways. It is interesting because it offers a new perspective on how you are being manipulated as a consumer.
If you want thorough analysis to teach you every trick there is, I suggest for you to search a new book.